Rocio Prado Castillo

MBA Rocío Prado is Strategic Executive in Cluster Implementation and Public Relations Director in Sintonia. Has worked as coach-facilitator for the Auto, Energy, Furniture, and IT clusters in Puebla. She also is in charge of the communication strategy of Sintonía and represents and promotes Sintonia initiative in the four sectors of the tetra-helix: Government, Society, Universities and Companies, consolidating relations and establishing collaborative agreements in the country and abroad.  She also participates in consulting in order to replicate Sintonía in other states of Mexico and works with Cluster members on special courses and business travels to help them boost competitiveness. She also leads the first Social Progress Index project in Mexico for municipalities. From a practitioner point of view, Rocio Prado has written papers about Sintonía as: “Sintonía- Building Cross-Cultural Relationships for Business” presented it at the Cross Cultural Political and Economic Dimension of Global Business Conference in México, 2016 and “Sintonía: The Challenge” presented at Global Economic Summit 2013 in Mumbai, India; and as co-author: “Sintonía a Model of Collaboration and Innovation for Puebla and the Region” in 2012.